Pleasure Positive

Oh My! strives to create a welcoming, inclusive, non-judgemental space that celebrates bodies of all sizes, abilities, and orientations, where people can explore their sexuality.

To this end, the staff at Oh My! are friendly and knowledgeable about the products we sell. We are committed to providing a safe space for all of our guests to explore their sensual being with support, education, and products that help enhance your pleasure. We are happy to answer any of your questions about sex, sexual health, sexuality, and the products we sell.

Quality Focused

All of our products are carefully selected to ensure they are body safe and of the best quality available. We carry vibrators, big and small, dildoes made of body-safe silicone in all shapes, sizes, and colors, and butt plugs made of silicone, glass, and metal.

Premium lubes from our lube bar are a must-have when exploring the body thru self-play or with partners and sex toys. Our staff can assist you in selecting a water or silicone-based lubricant appropriate to your needs and desires. Condoms and safe sex products are also located at the lube bar.

We offer BDSM gear from local vendors such as rope, collars, cuffs, floggers, and whips that are made with leather, vegan, and rubber, as well as a wide variety of other toys and safe-sex educational products. There are body products that can make your special places sexy and tingly, and books to educate and stimulate. We are also associated with local gynecologists that send us customers in need of specific products to help with various issues. 

About Us

Oh My! opened in 2003 and has become a destination for people from Boston and beyond.

The founders, Carol Gesell and Beth Meyers are a mother and daughter team. Carol worked in some of the earliest, most influential shops that brought a wave of feminism into the burgeoning industry of pleasure. Although Carol has retired, Beth continues to run Northampton’s best sensuality shop.

The pair opened the first Oh My Sensuality Shop in the Maplewood Shops in 2003. They stayed for six years in their 300 sq/ft space before outgrowing it.

In 2009 Carol & Beth moved to a larger basement space at 122 Main St, Northampton. In 2022 Oh My! outgrew that space and moved again. The shop is currently located on the 2nd floor of 114 Main Street, overlooking downtown Northampton.


Contact Us

Please use the contact form below if you have any general questions or requests about our services. We will try our best to respond back to you within 48 hours.


114 Main Street, 2nd Floor, Northampton MA 01060

141 Main St Northampton 2nd floor

Our new location is above the Forget Me Not Florist